Upcoming Events and Workshops –  Register Today!

Business Valuation: What’s it worth?


Business Valuation: What’s it worth?

By , February 21, 2019

Business owners monitor the value of their stock portfolio or super balance frequently –
but what about the value of their business?

When measured against all other investments, it’s undoubtedly their largest asset and yet little attention is directed toward understanding what their business is worth and maximising this for future succession or exit.

Periodic valuations serve as guideposts, allowing business owners to:

  • Reverse-engineer the acceptable level of business performance based on the desired future sale price
  • Identify the right buyer for the business through an exit strategy developed and actioned over a number of years, an often high-risk option
  • Realise alternative options such as establishing an Employee Share Ownership Plan (see our recent successful case study) whereby ownership is transferred gradually to key employees with a vested interest in the company

Knowing the value of your business is critical in making long-term decisions that determine the legacy you leave as an owner and what happens to the business after you leave. The Succession Plus Business Valuation Tool allows you to gain invaluable insight into what your business is worth in a few simple steps. Our experts provide you with a report that is right for you, ensuring you have the knowledge and understanding required to make the right decisions for you and your business.



Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

Ready to maximise your business' value before you sell?
Download our free guide on 15 powerful exit strategies you can action now.