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Explaining the Succession Plus Business Insights Report


Explaining the Succession Plus Business Insights Report

By , March 17, 2020
First, define the problem

Your guide to making your business more valuable.

The business insights report has been specifically designed after 10 years’ experience in valuing businesses and assisting business owners to maximise the value of their business and achieve a successful exit. The report provides an overall insight score, which is a combination of ratings made up of financial, non financial, exit and sale readiness, and credit and benchmarking comparisons.

business insights


Ultimately, the report provides a valuation which is a number telling you exactly what the business is worth today. More importantly, though, it provides a value table, a view of the key drivers and the key issues, risks and gaps that have been identified as part of the process where you can improve the value of your business. Where those gaps are closed, where those issues are addressed, where those value drivers are focused on, we can increase the value of the business over time, and the value table maps out exactly what increase can be made depending on which activities are undertaken and insights report table

The report provides a detailed implementation plan based on our unique 21-Step Business Succession and Exit Planning process developed and refined over 10 years after working with over 500 clients. The 21 steps include over 150 business tools (checklists, templates, processes and documents), which are customised to deliver results in reducing risk, filling identified gaps and improving performance.


business insights report 21 step table


As part of the overall process, when certified by the adviser, each and every tool and step that is implemented within the business improve value, reduces risk, improves profitability and/or financial performance, and ultimately improves the value of the business. The report identifies more than 150 different metrics, financial, non-financial, risk and benchmarking that guide the business owner in exactly the right steps to take to improve the value of the business, and importantly, which ones are going to make the most difference: which risks are extreme or urgent, which need to be prioritised and resolved as quickly as possible to minimise risk and protect the value of the business; and then, which steps, tools and processes should be implemented over a period of time, which levers to pull to change the value of the business fundamentally. Over a 12 to 18-month period, it’s not unusual to see the value of the business increased by 20%, 30% and even 40% or 50%. But you have to know where to start.

The insights report gives you the tools you need and the implementation plan that goes with it to prioritise those actions and identify which ones are most importantly going to drive your valuation higher over a period of time. The Business Insights report is also becoming the benchmark for comparing mid-market businesses. If your business performs well financially but has some risks and nonfinancial issues, then the report will help identify those so they can be rectified. Banks and other lenders can look at the insight report and get a very clear view of where your business is at and where it’s heading and what you’re doing as an owner to start to address the issues.

If you’re looking at selling or raising capital or investment or even debt, then the report can be used as a guideline for those people to come in, look at your business with an independent review and get some clarity and comfort around exactly what they’re investing in, lending to or buying. Ultimately, every business should have an insights report and it should be reviewed regularly, and the actions recommended implemented to help you as a business owner maximise the value of your business and achieve a successful exit.


Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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