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Identifying the Value of your Business


Identifying the Value of your Business

By , March 14, 2019

For those Business owners nearing exit, a big important life event, we are observing more and more knowledge of the demographics and circumstances around it. Barely a week goes by when a business owner does not approach us to say:

“I have about 18 months or 2 years before I would like to retire:
how can I best utilise my time and resources?”

What this represents is a much greater awareness among business owners of the need to prepare, not pray, for a successful exit. There are some high-value projects we came to so routinely recommend they formed our 21 steps program for exit readiness. We organised these 21 steps into 5 stages, all around maximising the value of the business.

The first in this series of stages focuses on what your business is worth.


Stage 1: Identify Value

  • Step 1 Involves getting clear on your personal goals & outcomes. Business is so much easier to be in when it is working for you, as opposed to when you’re working for it.
  • Step 2 Is collecting the facts from you personally and your business. Any journey starts with clearly defining where you currently are.   
  • Step 3 Is a top to bottom analysis of your business at a point in time. We go further than looking at the numbers (which we do a deep-dive on). We also assess the risks and opportunities that impact the value of the business. It’s all about harmonising the business’s future with your own, both personally and financially.

Ready to take the next steps? Discover Stage 2: Protect Value.

Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

Ready to maximise your business' value before you sell?
Download our free guide on 15 powerful exit strategies you can action now.