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Protecting the Value of your Business


Protecting the Value of your Business

By , March 15, 2019

For those Business owners nearing exit, a big important life event, we are observing more and more knowledge of the demographics and circumstances around it. Barely a week goes by when a business owner does not approach us to say:

“I have about 18 months or 2 years before I would like to retire:
how can I best utilise my time and resources?”

What this represents is a much greater awareness among business owners of the need to prepare, not pray, for a successful exit. There are some high-value projects we came to so routinely recommend they formed our 21 steps program for exit readiness. We organised these 21 steps into 5 stages, all around maximising the value of the business.

Following on from the Identifying Value, the second in this series of stages focuses on protecting your business worth.


Stage 2: Protect Value

  • Step 4 Is about establishing a suitable set of financial objectives from your business personally. On average, Australians are living about 20 years longer than we did a century ago, therefore adequate provisions for retirement as well as lifestyle factors need to be made.
  • Step 5 This tends to be the most overlooked and easily addressed risk we see in small and medium businesses. Laying down proper infrastructure to deal with the shock of a sudden absence of a business owner.
  • Step 6 All businesses contain risks. The lower you can get them in the aggregate, the more valuable your business.

Ready to take the next steps? Discover Stage 3: Maximise Value.

Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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