Upcoming Events and Workshops –  Register Today!

Protecting the Value of your Business

Blog

Protecting the Value of your Business

By , March 15, 2019
21Steps_WPFeatureImage3

For those Business owners nearing exit, a big important life event, we are observing more and more knowledge of the demographics and circumstances around it. Barely a week goes by when a business owner does not approach us to say:

“I have about 18 months or 2 years before I would like to retire:
how can I best utilise my time and resources?”

What this represents is a much greater awareness among business owners of the need to prepare, not pray, for a successful exit. There are some high-value projects we came to so routinely recommend they formed our 21 steps program for exit readiness. We organised these 21 steps into 5 stages, all around maximising the value of the business.

Following on from the Identifying Value, the second in this series of stages focuses on protecting your business worth.

 

Stage 2: Protect Value

  • Step 4 Is about establishing a suitable set of financial objectives from your business personally. On average, Australians are living about 20 years longer than we did a century ago, therefore adequate provisions for retirement as well as lifestyle factors need to be made.
  • Step 5 This tends to be the most overlooked and easily addressed risk we see in small and medium businesses. Laying down proper infrastructure to deal with the shock of a sudden absence of a business owner.
  • Step 6 All businesses contain risks. The lower you can get them in the aggregate, the more valuable your business.

Ready to take the next steps? Discover Stage 3: Maximise Value.

Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

Ready to maximise your business' value before you sell?
Download our free guide on 15 powerful exit strategies you can action now.