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6 causes of business devaluation and how to avoid them

Business Value Acceleration

6 causes of business devaluation and how to avoid them

By , August 22, 2021
6 D’s Blog

Most property investors would be somewhat familiar with the 3 Sacred D’s of Real Estate, which relates to three life events creating a “highly motivated vendor” scenario: DeathDebt and Divorce.


Deceased Estates are prime targets, as the primary decision-maker is usually an independent trustee or attorney who has little if any, emotional attachment to the property, or surviving family members seeking to distribute the estate quickly and equitably.


Debt defaults create mortgagee-in-possession sales, which also attract savvy buyers as the mortgagee is not necessarily looking to achieve the best possible price outcome, but merely enough to repay the principal.


Finally, divorces often create distressing atmospheres where the disputing parties can be looking to just put the immediate past life behind them as fast as possible.

The first 3 D’s apply equally to businesses but can have more devastating effects. The death of an owner or significant shareholder can deprive an enterprise of one of its key drivers or set in motion a chain of unintended negotiations between their estate and the surviving partners over the shareholding.

Divorces – particularly when the soon-to-be ex-spouses work together – have the potential to destroy value within a company as a result of the inherent costs, emotional consequences and distractions arising, whilst unmanageable debt can cripple a business and not only destroy shareholder value, but also the lives of other stakeholders, including staff.

However, value-destroying distressed business situations also arise out of other distractions, which come in a variety of forms not restricted to the fundamental “3 Ds”, which can be expanded to number six in the business environment.


Distraction can manifest in new business ideas, outside interests, personal circumstances or plain old boredom, which can cause a business’ owner to take their eye off the ball and leave a company adrift.


Another of the 6 D’s that can leave a company adrift is disease (including disability). Ill-health can strike at any time and can be detrimental to a business. The loss of a key person for any period of time is difficult to cover in a smaller enterprise, and where death is a permanent condition, ill-health is in many cases only temporary, yet the timing and capability around return to work are rarely known from the outset, so is more difficult to plan for.


The sixth D relates to Disputes, which can occur in myriad aspects of business life. Disagreements with business partners, employees, suppliers, customers, landlords, and regulators occur on a regular basis and like the other D’s, can emerge completely out of the blue. The reallocation of resources required to deal with disputes often has adverse consequences for the business, particularly when costly third party professional assistance (e.g. lawyers, accountants, other specialists) is required.

Virtually all businesses are at risk of encountering the 6 D’s, but unlike with real estate, the prospect of simply selling the asset to mitigate the situation is either untenable or unachievable. Bricks and mortar are comparatively easy: there are no employees, goodwill or other stakeholders to consider, and any buyer will do as long as the cheque clears.

Business sale transactions require extensive due diligence on the part of the buyer, and distressed situations caused by the 6 D’s can quickly erode existing goodwill and potential market value, leaving the vendors in an extremely weak negotiating position.

So how best to protect a business from a D-event?

  • Shareholder agreements containing clear buy/sell clauses are essential for multi-shareholder companies, with specific attention to how Death, Disease/Disability, Divorce, Distraction are to be dealt with.
  • Succession planning should be a strong consideration, allowing for the loss of key personnel via seamless internal succession.
  • Insurance coverage often works hand-in-hand with buy/sell provisions, putting in place clear processes for dealing with the permanent loss of a shareholder.
  • Clear internal business processes, policies and procedures to specify how potential or existing disputes are to be handled, with detailed escalation expectations.
  • Solid financial management is critical to avoid cash flow issues that lead to insolvent trading conditions, and/or over-gearing when pursuing growth. Facing the prospect of voluntary administration or being forced into a liquidation/receivership situation can get ugly for all concerned.
  • Regular, robust strategic planning can ensure that all stakeholders are fully engaged in the business and its goals, and less likely to be distracted by shiny objects.

Whilst none of the 6 Ds are particularly palatable conversation starters when it comes to long-range planning, a business’ sustainability may rely heavily on how well such situations have been planned for. So do include these considerations in your next planning session and think carefully how best to protect stakeholder value in the event that one or more of these potentially disastrous scenarios arise (e.g. perhaps in a SWOT analysis, include the 6 D’s in the assessment of weaknesses and threats).

Andrew Cassin

Andrew Cassin

Partner - Mergers & Acquisitions | Succession Plus

Educated with a Bachelor of Business, Andrew commenced his consulting career in 1993. Since 2003, he has been retained as a consultant by dozens of business principals, completed business sales & capital raisings and facilitated mergers & acquisitions for SME clients.

Industry sectors in which Andrew has valuable experience include professional services, liquor, not for profit, healthcare, and financial services. Andrew’s clients’ requirements have taken him to Hong Kong, Singapore, the USA, and the UK to complement his primary base of knowledge in Australia.

Since graduation, Andrew has undertaken regular additional professional development in disciplines including Corporate Governance, Mergers & Acquisitions, Training, Change Management and Financial Services, and is a Licensed Business Agent in NSW (Lic. No.20036036). He is also the author of On Your Terms: 101 ways to prepare a business for sale or succession.

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