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Certified Employee-Owned – A New Way to See Employee Ownership

Employee Ownership

Certified Employee-Owned – A New Way to See Employee Ownership

By , August 27, 2020
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About this webinar:

Certified Employee-Owned is a unique marketing model to brand your company as employee-owned. Research in the U.S. has shown that customers are more inclined to purchase from employee-owned businesses and that employee-owned businesses can attract higher prices when branded when employee-owned.

Certified Employee-Owned was founded by Thomas Dudley in the United States, and we now have a licence to distribute it in Australia.

What Will You Get from this Webinar?

  • Information about Certified Employee-Owned
  • How to be Certified Employee-Owned
  • How being Certified Employee-Owned attracts customers and improves your business
Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

Interested in offering staff a stake in your business?
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