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Case Study: Peak Performance Trust (PPT) – A Success Story in Employee Ownership

Employee Ownership

Case Study: Peak Performance Trust (PPT) – A Success Story in Employee Ownership

By , June 7, 2024
ppt case study

The Peak Performance Trust (PPT) serves as a great example of successful employee ownership within a professional services business. The PPT, an Employee Share Ownership Plan (ESOP), was designed to attract, reward, retain, and motivate employees contributing to the success of the business.

Employee Retention

The introduction of the PPT significantly improved employee retention rates. Employees felt more valued and invested in the company’s success, leading to a decrease in turnover. The sense of ownership fostered a culture where employees were more committed to the company’s long-term goals.

Improved Performance

The PPT also led to enhanced performance across the company. Employees, now as part-owners, were more proactive in identifying areas for improvement and innovation. This collective effort resulted in the development of competitive products and processes, giving the company a competitive edge in the market.

Succession Outcomes

Succession planning became more streamlined with the PPT in place. The ESOP provided a clear pathway for leadership and ownership transitions, ensuring continuity and stability. This was particularly beneficial for the company’s long-term sustainability and growth.

The PPT’s success story highlights the transformative impact of employee ownership on retention, performance, and succession outcomes within a professional services business. It stands as a testament to the power of aligning employees’ lifestyle and financial goals with business objectives, creating a cohesive and committed team working towards shared success. The case study also highlights the plan’s role in attracting, rewarding, retaining, and motivating employees contributing to the business’s success.

Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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