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Personal Profile Analysis


Personal Profile Analysis

By , July 10, 2017

What is PPA?

PPA is a behavioural profile that provides an accurate insight into how people behave at work. It provides the real answers to questions such as:

  • What are this person’s strengths?
  • Is our business playing to this person’s strengths?
  • Which limitations will impact on their ability to be successful?
  • Will this person be successful in a role that is technical, quality or standards focused?
  • Does this person drive for results?
  • Can this person work with and through people?
  • Will this person excel in a service, support or specialist role?

How can PPA help you?

  • RECRUIT – PPA will help you to reduce the cost and risk of recruitment and speed up your process.
  • RETAIN – PPA will help you to reduce staff turnover by identifying what motivates and engages your staff.
  • DEVELOP – PPA will help you to know precisely where to invest your learning and development budget to achieve the maximum impact on your business.
  • MANAGE – PPA will help your managers spend less time managing poor performers and more time motivating top performers by ensuring they are working on the behavioural issues that will bring the biggest benefit to the business.

What you get:

  • How a person prefers to behave at work and the characteristics they will demonstrate
  • Any frustrations the person has in their current job
  • How or whether a person is modifying their behaviour in their current role
  • Their behaviour under pressure
  • Their strengths, limitations and value to the organisation

PPA is part of a range of assessments that empower businesses to transform the performance of their teams and individuals – and deliver an immediate impact on their organisation.
The Personal Profile Analysis is a tool developed by Thomas International, which allows us to identify the interactions between key people, how they communicate, how they might work together (or not), and importantly, how to improve their interactions and communication.     

Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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