Personal Profile Analysis

What is PPA?

PPA is a behavioural profile that provides an accurate insight into how people behave at work. It provides the real answers to questions such as:

• What are this person’s strengths?
• Is our business playing to this person’s strengths?
• Which limitations will impact on their ability to be successful?
• Will this person be successful in a role that is technical, quality or standards focused?
• Does this person drive for results?
• Can this person work with and through people?
• Will this person excel in a service, support or specialist role?

How can PPA help you?

• RECRUIT – PPA will help you to reduce the cost and risk of recruitment and speed up your process.
• RETAIN – PPA will help you to reduce staff turnover by identifying what motivates and engages your staff.
• DEVELOP – PPA will help you to know precisely where to invest your learning and development budget to achieve the maximum impact on your business.
• MANAGE – PPA will help your managers spend less time managing poor performers and more time motivating top performers by ensuring they are working on the behavioural issues that will bring the biggest benefit to the business.

What you get:

• How a person prefers to behave at work and the characteristics they will demonstrate
• Any frustrations the person has in their current job
• How or whether a person is modifying their behaviour in their current role
• Their behaviour under pressure
• Their strengths, limitations and value to the organisation

PPA is part of a range of assessments that empower businesses to transform the performance of their teams and individuals – and deliver an immediate impact on their organisation.
The Personal Profile Analysis is a tool developed by Thomas International, which allows us to identify the interactions between key people, how they communicate, how they might work together (or not), and importantly, how to improve their interactions and communication.

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.