Avoiding the Pitfalls of Growth


Avoiding the Pitfalls of Growth

By , April 19, 2021
Jan Cavelle (19-04)

Joining the podcast from Babraham in the UK, freelance writer and author Jan Cavelle joins this week’s instalment. As an author, Jan specifically focusses on avoiding the growth pitfalls, something she writes about from personal experience. Jan originally started writing concerning the realities and truths of running a business as an entrepreneur back in 2008. Since then, she has written articles for countless publications, spreading her wisdom, knowledge and latest trends all things entrepreneurial.

Jan strives to help entrepreneurs scale their businesses, providing advice from what she has learned from experts, and her own successes and difficulties. Her first book, Scale For Success, can be pre-ordered here, and more of her articles can be found on her website. For Jan, strategy is a hugely important issue. She has found many people focus too much on growth.


Jan advocates that if you try to grow without strategy, you have none of the frameworks in place to sustain that growth, most importantly the people. With all her research for her book, Jan found people to be the most common denominator. You don’t have to just plan ahead, you have to find the right people to have in place ahead of the growth, and this order is essential for sustained growth.


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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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