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B2B for Business Recovery and Growth


B2B for Business Recovery and Growth

By , June 15, 2020
Michael Haynes

Michael Haynes, Director of Listen Innovate Grow, worked with companies in Australia, Brazil and Canada before becoming a B2B specialist. In this episode, he shares what the modern B2B looks like and how important it is to implement innovation and best practices to improve customer experience and drive business recovery post-COVID-19.

Michael’s passion and focus is helping SMEs, start-ups and scale-ups to develop, market and sell their
products and services to other businesses including professional service firms, banks, insurance
companies and telcos. By using BUYER driven approaches, Michael empowers SMEs and start-ups to deliver products, services and solutions that business customers want thereby enabling them to continue to have successful businesses and live the life they desire both for themselves and their loved ones.

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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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