B2B for Business Recovery and Growth


B2B for Business Recovery and Growth

By , June 15, 2020
Michael Haynes

Michael Haynes, Director of Listen Innovate Grow, worked with companies in Australia, Brazil and Canada before becoming a B2B specialist. In this episode, he shares what the modern B2B looks like and how important it is to implement innovation and best practices to improve customer experience and drive business recovery post-COVID-19.

Michael’s passion and focus is helping SMEs, start-ups and scale-ups to develop, market and sell their
products and services to other businesses including professional service firms, banks, insurance
companies and telcos. By using BUYER driven approaches, Michael empowers SMEs and start-ups to deliver products, services and solutions that business customers want thereby enabling them to continue to have successful businesses and live the life they desire both for themselves and their loved ones.

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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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