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Branding for mid-market


Branding for mid-market

By , October 17, 2019
Chris Nelson1

“Customer experience is a huge part of branding”

Host Craig West speaks to Chris Nelson from Juicebox Creative about the biggest branding mistakes mid-market businesses make and how to maintain authenticity in branding, even as your business grows.

Juicebox Founder, Chris’s corporate background in IT and systems development has led him to manage Juicebox’s direction and year-on-year growth. Winner of the 2012 Innovation Award and a Web Developer by trade, Chris ensures that the agency keeps pace with technology-driven client solutions and the ‘what’s next’.

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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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