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Financial management


Financial management

By , October 17, 2019

“You can have the best idea in the world, the best people and the best product. But if you run out of cash – your business is going to die”

Host Craig West speaks to Mark Pinhorn from HYD Advisory about the biggest financial management issues that businesses experience as they grow and how to overcome them.

Mark as a business strategist is a passionate problem-solver, analytical strategist, and people-centred, goal-oriented leader with verifiable success in mentoring clients and in translating clients’ needs and resources into revenue-generating solutions for challenges in business transitions, strategic management and execution, and sustainability. Mark has a verifiable track record of influencing business growth to a portfolio of SME clients through strategic business advice in all aspects of business development and operations covering growth challenges, legal/corporate governance, strategic planning, sales and marketing, finance, and human resources.

As a growth catalyst, Mark employs strength in financial management, business analysis, planning and execution in creating opportunities and influencing sustainable business growth.

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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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