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Five Roles to Evolve Beyond Your Leadership Comfort Zone


Five Roles to Evolve Beyond Your Leadership Comfort Zone

By , November 2, 2020
Brad Giles

In this episode, Brad Giles discusses his work as a leadership coach and his passion for growing mid-market businesses.  His interest has led him to uncover the crucial differences between a good CEO and a great CEO. Brad goes through the five results that define a great leader, which include having a higher percentage of top performers, higher retention, higher productivity, and consistent growth and results. Brad also advocates the importance of getting a professional, high quality business coach to own the strategic planning process. This is vital for business growth, as it allows a different, highly experienced set of eyes on the business which will push the business as a catalyst for growth.

With an entrepreneurial background, Brad is well versed in a variety of different industries, but his primary interest lies in building great businesses. Brad is the owner of Evolution Partners, a strategic planning, professional training and coaching company and is the author of Made to Thrive.


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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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