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Futurist Craig Rispin Shows Business Owners How to Know First, Be First, Profit First


Futurist Craig Rispin Shows Business Owners How to Know First, Be First, Profit First

By , June 1, 2020
Craig Rispin (1)

Craig’s motto is “Know first, Be first , Profit first” and in this session he explains why the lack of understanding of future trends has become the number one reason that strategic plans fail, and shows how industries will be transformed by the fourth industrial revolution and what opportunities this presents for the middle market.

Craig Rispin is a Business Futurist and Innovation Expert. His expertise is in emerging business, people and technology trends and how companies can profit from them. Craig has over 20 years’ experience working where the future has been created – with some of the most innovative companies in the world in the IT, consumer electronics, internet and broadcasting industries. He is an award-winning speaker and has addressed audiences as large as 16,000 people on 5 continents and has consulted with CEOs of leading companies worldwide.


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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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