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International Expansion for Mid-market Businesses


International Expansion for Mid-market Businesses

By , July 2, 2020
Trena Blair

“Trena Blair is an expert in expanding business from Australia into the US, with New York as their market entry point.” (Forbes, 2018).

Trena Blair, Founder and CEO of FD Global Connections, is a highly accomplished global businesswoman and professional speaker. In this episode, she discusses the opportunities for global expansion and the common mistakes companies make as they scale globally. Trena has spent considerable time preparing Australian businesses to launch into the USA and believes that to be able to expand successfully, businesses must know who their customers are in those markets and make sure they have the right leadership structures, systems, policies, and processes in place.


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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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