How to scale, fast


How to scale, fast

By , October 17, 2019
Jordan McCreary

“You have to go all in on it.”

Host Craig West sits down with 28-yr-old Jordan McCreary to hear how, along with his business partners, he came to become the biggest F45 franchisee in the world, acquiring 24 gyms across Australia in just 4 years.

28 Year old Jordan has always had a passion for sport, health & fitness. Team Sport has played a huge role in Jordan’s life and progressing his career in health industry has allowed him to live that passion every single day.

Jordan studied Physiotherapy at the University of Sydney and has a focus on innovating and challenging the health & wellness industry.

He saw the attraction to F45 Training just over 4 years ago after noticing a concept that was different and trying to disrupt the typical 24 hour gym model. After one session he was hooked, F45 was team sport in a gym and encompassed a lot of the knowledge Jordan had learnt in his Physio degree. It combined a number of training styles into a fun, team based, effective workout that was fast and allowed every day people to work as a team just like Jordan had in his team sport growing up.

Over the last 4 years Jordan has grown his business from a single F45 Studios in the Sydney CBD to 24 Locations across NSW & QLD. He also owns two Physiotherapy based health clinics (Activate Health Clinics) in the Sydney CBD and a holistic wellness brand (Renu Wellness).

“Scaling a business has many challenges, what gets me out of bed everyday is the chance to over come those, to motivate my team and the chance to innovate old tired systems in an industry that I am passionate about!”

Train with Jordan at one of his 24 studios by booking a session on the links below, contact him on LinkedIn.

Instagram – Jme678

Business website links:

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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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