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How to scale, fast


How to scale, fast

By , October 17, 2019
Jordan McCreary

“You have to go all in on it.”

Host Craig West sits down with 28-yr-old Jordan McCreary to hear how, along with his business partners, he came to become the biggest F45 franchisee in the world, acquiring 24 gyms across Australia in just 4 years.

28 Year old Jordan has always had a passion for sport, health & fitness. Team Sport has played a huge role in Jordan’s life and progressing his career in health industry has allowed him to live that passion every single day.

Jordan studied Physiotherapy at the University of Sydney and has a focus on innovating and challenging the health & wellness industry.

He saw the attraction to F45 Training just over 4 years ago after noticing a concept that was different and trying to disrupt the typical 24 hour gym model. After one session he was hooked, F45 was team sport in a gym and encompassed a lot of the knowledge Jordan had learnt in his Physio degree. It combined a number of training styles into a fun, team based, effective workout that was fast and allowed every day people to work as a team just like Jordan had in his team sport growing up.

Over the last 4 years Jordan has grown his business from a single F45 Studios in the Sydney CBD to 24 Locations across NSW & QLD. He also owns two Physiotherapy based health clinics (Activate Health Clinics) in the Sydney CBD and a holistic wellness brand (Renu Wellness).

“Scaling a business has many challenges, what gets me out of bed everyday is the chance to over come those, to motivate my team and the chance to innovate old tired systems in an industry that I am passionate about!”

Train with Jordan at one of his 24 studios by booking a session on the links below, contact him on LinkedIn.

Instagram – Jme678

Business website links:

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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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