HR & Your People During COVID-19


HR & Your People During COVID-19

By , June 11, 2020
Natasha Hawker

Natasha Hawker, Managing Director of Employee Matters, joins Craig West to share her views on the future of work post-COVID-19, why she thinks Jobkeeper is a ‘game-changing’ opportunity that many businesses are missing out on, and how business owners can take advantage of the current ‘downtime’ to improve their business systems, efficiencies and value.

Natasha has worked in Employee Relations for over 25 years working both nationally and internationally, including twelve years at one of the top global management consulting firms. She is routinely featured in the SMH, ABC Radio and other press appearances. She has been nominated for the Telstra Businesswomen of the Year and Employee Matters was a finalist for the My Business Awards this year. She has personally hired, managed, and fired over 15,000 employees and believes that your employees are your greatest asset and also potentially your greatest liability. Natasha is also the author of the book ‘Hire to Fire and Everything in Between’.

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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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