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Intangible Assets – The Secret Sauce to Business Valuation


Intangible Assets – The Secret Sauce to Business Valuation

By , October 5, 2020

Michael Masterson, Managing Director for EverEdge Australia and New Zealand, speaks about the importance of valuing the intangible assets of your business. In this episode, he recounts how to identify and build value into these assets, underlining the key issue being that intangible assets are often ignored because you can’t see them. He advises that you can’t value what you don’t know or understand, so works in identifying and leveraging these assets to build a competitive edge. Michael promotes that you need to identify the strategic value of your intangible assets by not only considering what they are worth to you, but what they are worth to someone else.

Michael is part of the senior management team at EverEdge, a global intangible asset advisory, valuation and transaction specialist. He helps companies and investors unlock their competitive edge by identifying, valuing and monetizing their intangible assets. Michael has several decades of experience in working for, or with, high-growth businesses, helping them evaluate innovations and opportunities and develop robust commercialization and risk management strategies, which result in increased revenues and profitability margins. Michael has also founded of a number of successful start-ups and was integral to turning around two mid-sized companies in the logistics and FMCG sectors, taking both from significant losses to profit within nine months.



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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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