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Longevity in Business


Longevity in Business

By , May 3, 2021
Sharon Williams (03-05)

CEO and Strategy Director for Taurus Marketing Sharon Williams joins this week’s episode. As Founder of one of Australia’s longest established integrated Marketing and PR agencies, Sharon’s experience and knowledge is an unbeatable combination. Sharon works with smart clients across all industries, from entrepreneurs, SMEs, to ASX-listed corporations. She has delivered award-winning solutions for over 1000 brands, across 6 continents, over an impressive 25 years. Her solutions are based on her unique, proven methodology, which she named The Taurus Bullseye. Renowned for her unparalleled levels of personalised service and a practical ‘No Bull’ approach that tells you exactly how it is and her international view of marketing in the UK, Hong Kong and Australia, Sharon’s purpose is sharing her experience to fast-track others.

Sharon emphasises the need for communication, stressing the need to critique and elevate communication to target markets: brands with the most reputable, loudest voices are consistently the ones that cut through. Not only is there a need to increase communication, but with the impact of Covid-19, Sharon highlights empathy as a new brand currency. This is especially relevant to mid-market businesses – demonstrating empathy confirms you are genuine, giving your business an edge, not just to staff, but also to clients. If increasing communication isn’t an option for you, then she recommends upping the experience that your clients have with your company, and ensuring you show empathy as you do so. You can find more about Sharon here, or on her Linked In.


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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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