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China, COVID-19 – How things may play out for both import and export from China for mid-market businesses


China, COVID-19 – How things may play out for both import and export from China for mid-market businesses

By , October 19, 2020

In this episode, host Craig West is joined by Michel Clifton, Principal of MJC Asia Consulting, who has 20 years of experience in trade and defence appointments across North Asia, primarily in Greater China and Japan. Michael shares his intelligence dealing with Asia, trade, export and finance. Phillip Volk, Succession Plus Partner in Victoria, also joins the discussion. For business owners seeking to improve relations with China and the Greater Asian economy, Michael advocates the key is to engage with a boarder network, may this be Chambers of Commerce, banks, lawyers or peak organisations. He recites there is rich experience, knowledge and endless sources of support out there, and businesses need to be more prepared to extend their hand in search of it.

A graduate of the Royal Military College, Duntroon, Michael served in the Australian Army for 20 years before retiring at the rank of lieutenant colonel. He subsequently served a further 20 years with the Australian Trade and Investment Commission until his retirement from the Australian Public Service in December 2018. He now serves as President of the Australia-China Business Council, NSW and consults to Australian companies seeking to enhance their presence in Asian markets.

Michael’s career highlights include almost six years as head of the Australian Trade and Investment Commission’s network in China and assignments in Hong Kong, Tokyo and Osaka.  He has served as a Departmental Liaison Officer and adviser to the Minister for Trade, and Chief of Staff to a senior Cabinet Minister. Michael speaks Chinese and Japanese, and holds a Bachelor of Arts (Honours) from the University of New South Wales.


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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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