Modernising data infrastructure for the mid-market


Modernising data infrastructure for the mid-market

By , August 2, 2021
Polyture quote MMM

The co-founders of Polyture, Jared Zhao and Kyle Foley join this week’s episode. Polyture is the first fully-featured, easy to use data infrastructure platform specifically designed for the mid-market, facilitating the company to become a modern, data driven enterprise. Aiming to modernise mid-market companies and empower small teams within large enterprises, Polyture took similar software that top end companies the likes of Facebook and Google use, and adapted the tools and platform to cater the mid-market. These features include visibility into accounting, CRMs, VRPs and measuring the performance of different initiatives that are taken within the business.

Kyle and Jared identified the reoccurring issue mid-market businesses were consistently facing: an overwhelming amount of data, with no structural organisation or system to sort and refine such masses of information. Recognising the mid-market being underserved with current data solutions, Polyture was founded to be used by those with average data skills and no data-science programming background to integrate masses of information from all systems, with features such as integration, real-time data timelines, insights and forecasts -the applications of Polyture are endless.


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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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