Private Equity for Mid-Market Businesses


Private Equity for Mid-Market Businesses

By , May 28, 2020
Tom Matthews

Tom Matthews, Partner at Pemba Capital, discusses with host Craig West how growth investors can add value to SMEs, and shares the different types of transaction structures available to businesses when contemplating a liquidity event and how the Pemba ‘two-payday structure’ can help achieve the 3 key objectives of business owners: the dollars, legacy, and ensuring the SME owners’ people are looked after.

Tom is a Partner at Pemba Capital, with over 17 years of relevant experience. He joined Pemba in 2015 and has led a large number of transactions across Pemba’s areas of sector focus. Tom joined Pemba from Sovereign Capital, the UK ‘Buy & Build’ specialist private equity fund. Before Sovereign Capital, Tom was with the Principal Investment team at Macquarie Bank Limited and before that he worked at Deloitte Corporate Finance in both Sydney and London.

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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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