Psychology at Every Touchpoint in Business
Behaviour specialist, Bri Williams from People Patterns, joins this week’s episode to discuss behaviour change. Bri’s reputation has gained her the title of “The Behaviour Explainer”, as she specialises in working with clients to maximise interaction using behavioural economics. People Patterns is one of Australia’s first consultancies to apply behavioural economics to everyday business and personal effectiveness. Primarily, Bri identifies how to get people to do what you want them to do. This not only helps overcome resistance, but also makes business less frustrating and projects better results. Her expertise lies in the knowledge of making or breaking habits, influencing internal stakeholders and investors and delivering better conversion from sales and marketing activities.
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