Reshaping Your Workforce in Post-COVID Normal

David Reid and Darrin Drew, Directors of Business 360, give advice on creating an effective workforce restructuring plan to help business owners cope with the ‘new normal’, and share what businesses should watch out for as they consider restructuring either due to diminished economic circumstances, or alternatively opportunity-driven through good business planning.

Download Business 360’s Workplace Restructuring Guide

David Reid is a workplace practices entrepreneur with core competencies in management, workplace
relations, operations, training, trades, and business development across a variety of industries. A highly
driven individual with demonstrated results, David has been recognised with many business awards.
David understands that one size does not fit all in a business environment, a sentiment that shines
through in his ability to deliver and achieve actionable outcomes. His knowledge of business practices
has seen David achieve success in small start-ups through to large corporations over the past 30
years. He specialises in a range of supports around the “Human Element” of business practices, utilising a
range of Human Relationship (HR), Workplace Health & Safety, NLP, as well as Employee Engagement and Training services.

View David’s LinkedIn Profile

With over 25 years of experience managing and delivering professional services solutions, Darrin Drew possesses a unique blend of entrepreneurial spirit combined with a passion for workplace compliance, while achieving productive outcomes. Helping business owners and managers realise the value of their greatest asset, their employees, Darrin Drew assists business owners to fully engage their workforce, harness their potential and share in a common purpose. Darrin is equipped with a broad skill set ranging from management, product development, business training, business development to customer service delivery. Having consulted with literally thousands of employers and managers within SME and corporate workplaces, Darrin possesses a deep understanding of the challenges of managing the modern-day workforce.

View Darrin’s LinkedIn Profile

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Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.