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Strategic Planning and Competitive Intelligence


Strategic Planning and Competitive Intelligence

By , May 7, 2020
Babette Bensoussan

It is a very competitive business environment and competitive intelligence provides a unique edge. Find out what your competitors are doing, what the market is doing, what your customers are doing and what you should be doing and why.

In this eposide, Babette Bensoussan, business coach, author, speaker and founder of MindShifts, provides competitive insights for business owners, shares how competitive intelligence can be used as a strategic tool for business development, and highlights the importance of making better decisions in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world.

For over 25 years Babette has served as an advisor to organisations and business leaders from around the world. A recognised global authority on Competitive Intelligence, and one of the most published authors and well regarded speakers in her field, Babette brings valuable insights to entrepreneurs, business leaders and senior executives.

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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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