Stressing the need to critique and elevate communication to target markets
CEO and Founder of Appellon Sue Jauncey joins this week’s episode. Not only did Sue grow her company from a small boutique consulting business to a global organisation, but she also has a fascinating career history, working as a forensic Psychologist across the Australian Prison system. Sue gained a deep understanding of human behaviour, and her 25-year experience measuring behavioural and performance outputs has earned her great recognition. Sue has worked with global institutes such as the Royal Australian Navy, Northern Territory Health and The National Health Service, England. She is passionate about supporting individuals who want to live better, healthier, wiser lives and organisations who seek to promote collective achievement, connection and performance innovation.
Sharon emphasises the need for communication, stressing the need to critique and elevate communication to target markets: brands with the most reputable, loudest voices are consistently the ones that cut through. Not only is there a need to increase communication, but with the impact of Covid-19, Sharon highlights empathy as a new brand currency. This is especially relevant to mid-market businesses – demonstrating empathy confirms you are genuine, giving your business an edge, not just to staff, but also to clients. If increasing communication isn’t an option for you, then she recommends upping the experience that your clients have with your company, and ensuring you show empathy as you do so.
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