Supercharging Your Professional Services Firm


Supercharging Your Professional Services Firm

By , December 7, 2020
Roger collins

After 30 years’ experience across professional services fields of engineering, urban development, ecology, mining, planning, surveying and landscape architecture, Roger Collins-Woolcock is an expert in his field of business development and organic growth. Over the past three decades, he has taken on many roles, from founder to business owner, organically growing businesses in both regional towns and capital cities across Australia.

In this episode, Roger discusses the significance of client relationships, and the continuum between price and relationships in business. He claims if you’re not growing your business, you’re not creating opportunity for your people, and if you don’t provide opportunity, they will find it elsewhere, with other companies. For Roger, this growth that creates opportunity is the key, and this is the domain in which most of his work resides.

Roger has successfully led teams of varying sizes from 10 to 2,000 staff with an annual turnover of over $320M, holding responsibility for all aspects of performance. Currently his boutique consulting company Collins & Woolcock assists small to mid-tier professional services firms across Australia and New Zealand with strategy, vision, business development and organic growth and technology commercialisation.


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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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