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Supercharging Your Professional Services Firm


Supercharging Your Professional Services Firm

By , December 7, 2020
Roger collins

After 30 years’ experience across professional services fields of engineering, urban development, ecology, mining, planning, surveying and landscape architecture, Roger Collins-Woolcock is an expert in his field of business development and organic growth. Over the past three decades, he has taken on many roles, from founder to business owner, organically growing businesses in both regional towns and capital cities across Australia.

In this episode, Roger discusses the significance of client relationships, and the continuum between price and relationships in business. He claims if you’re not growing your business, you’re not creating opportunity for your people, and if you don’t provide opportunity, they will find it elsewhere, with other companies. For Roger, this growth that creates opportunity is the key, and this is the domain in which most of his work resides.

Roger has successfully led teams of varying sizes from 10 to 2,000 staff with an annual turnover of over $320M, holding responsibility for all aspects of performance. Currently his boutique consulting company Collins & Woolcock assists small to mid-tier professional services firms across Australia and New Zealand with strategy, vision, business development and organic growth and technology commercialisation.


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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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