Top 6 barriers to growth


Top 6 barriers to growth

By , October 17, 2019
Marianne Wichman1

What is stopping your business from reaching its full potential?

Host Craig West talks with Marianne Wichman from The Access Group formerly now as Attaché Software, about how to overcome challenges with digital technology, sales growth, cash flow, affordable advice, succession planning, and time management.

With over 25 years’ experience providing software solutions to businesses in Australia, New Zealand, and the South Pacific, Marianne is passionate about helping small and medium-sized businesses grow and improve through better use of systems and technology.

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Studies by Attache have identified six key barriers that repeatedly arise preventing growth of medium businesses, namely: time to think; affordable assistance; cash flow; digital technology; succession planning; and sales growth.

Identifying which of these barriers is most relevant to the business now is the challenge.

Click here to download a copy of The Top 6 Barriers to Growth guide or view all guides here.

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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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