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Personal Branding Grows Your Business Success


Personal Branding Grows Your Business Success

By , August 24, 2020

Jon Michail, Founder and Group CEO of Image Group International, speaks on the importance of personal branding. Jon’s over 30 years of experience in business consultancy has consolidated his knowledge of the immense impacts personal branding can have on your business. In an era where institutions can be perceived as untrustworthy, personal branding has never been more important. Positioning yourself in the marketplace correctly can maximise your personal and business value and amplify your profits.

Jon is an award winning image consultant and personal branding pioneer who has successfully launched personal brands for business leaders, entrepreneurs and change-makers for over 30 years. Prosperity!™ – The IGI Personal and Business Branding System is implemented to package, position and profit business and personal objectives with an entrepreneurial and holistic approach.

Jon’s best-selling book, Life Branding, was the leading voice for authentic personal branding when published in 2002.

Find out more about life and personal branding through Jon’s eBook or get in touch with Jon through 0398240420 or through




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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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