Personal Branding Grows Your Business Success


Personal Branding Grows Your Business Success

By , August 24, 2020

Jon Michail, Founder and Group CEO of Image Group International, speaks on the importance of personal branding. Jon’s over 30 years of experience in business consultancy has consolidated his knowledge of the immense impacts personal branding can have on your business. In an era where institutions can be perceived as untrustworthy, personal branding has never been more important. Positioning yourself in the marketplace correctly can maximise your personal and business value and amplify your profits.

Jon is an award winning image consultant and personal branding pioneer who has successfully launched personal brands for business leaders, entrepreneurs and change-makers for over 30 years. Prosperity!™ – The IGI Personal and Business Branding System is implemented to package, position and profit business and personal objectives with an entrepreneurial and holistic approach.

Jon’s best-selling book, Life Branding, was the leading voice for authentic personal branding when published in 2002.

Find out more about life and personal branding through Jon’s eBook or get in touch with Jon through 0398240420 or through




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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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