Transform Yourself and Transform Your Business


Transform Yourself and Transform Your Business

By , September 21, 2020

Mark Napper understands that business owners and their businesses are heavily intertwined. Owners often become enslaved to their business instead of having their business serve them. Mark strives to change this by focusing on positively transforming and impacting his clients’ lives when transforming their businesses. Mark does this through acting as a fresh pair of eyes to his clients who provides stimulus and guidance when old strategies no longer work or when experiencing unfamiliar circumstances. He also delves deep into what business owners aim to extract from their business and works with them towards achieving this goal; he tailors his clients’ business vision to fit this personal vision. In turn, this helps move businesses from a stagnant phase to a continuous growth phase.

In this episode, Mark also shares the key ingredients for a sustainable business recipe. His number one tip for business owners is to look into the future – answer questions such as what you want to accomplish, where you want to be and look at what’s coming.

Mark Napper is a leading Business Alchemist who takes extreme pride in transforming businesses. During his 25+ years in senior management roles, he has been at the forefront of company turn-arounds and change management. He has over a decade of experience in CEO and Managing Director roles. Mark’s industry experience includes agri-business, food, manufacturing, importing, exporting, wholesaling and distribution, FMCG and professional services. Having run businesses, Mark has great empathy for the business owner/manager struggling with improving their business. Mark has advanced skills in organisational development, process management, revitalising established cultures and enterprise risk management frameworks.



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Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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