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Turning Remote Work into A Long-term Competitive Advantage


Turning Remote Work into A Long-term Competitive Advantage

By , February 22, 2021
luke hurst

CEO of boutique productivity consultancy Building 20, Dr Luke Hurst joins this week’s instalment. Building 20 delivers custom training and culture change services, working with teams to accomplish difficult tasks faster and amplifying their attention. Luke initially got into productivity working on his PhD. He found that by gamifying the process using the Pomodoro Technique, his progress accelerated dramatically. This was the origin for Building 20, with Luke identifying a need for training dedicated to productivity in the workspace, particularly with SMEs.

In May, Building 20 surveyed 423 Australian office workers on how they adjusted to working remotely during the pandemic, as well as how the COVID-19 experience altered preferences and expectations about remote work going forward. Luke advocates that getting the hybrid model right between working at the office and working from home can be a real competitive advantage. This allows businesses to improve employee value proposition, as employees want an environment which is supportive of working not only time wise, but also location wise.

Luke identifies his career path as a random walk. He holds a PhD in Economics, was previously Director at strategy consulting firm Nous Group, and a Research Fellow at both Melbourne University and The Australian National University. He has published widely in leading business and academic publications, including the Australian Financial Review, Nikkei Asian Review and SMH/The Age. Building 20’s study on the effectiveness of working from home is available here.


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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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