It looks like you are in United States. Go to the United States site Arrow right icon

CONGRATULATIONS to our client DIGITAL PACIFIC with a successful strategic acquisition of Crucial

Succession and Exit

CONGRATULATIONS to our client DIGITAL PACIFIC with a successful strategic acquisition of Crucial

By , July 22, 2015

Our long term strategic advisory client Digital Pacific has acquired Crucial, one of Australia’s most established hosting providers. Succession Plus CEO Craig West commented that ‘ this is a great opportunity for our clients to grow an already highly successful market leader through a strategic acquisition and we congratulate them on their success”

Media Release

Digital Pacific Acquires Crucial


SYDNEY, 6 July 2015: Leading Australian web hosting provider, Digital Pacific, announced today it has acquired Crucial, one of Australia’s most established hosting providers. Sydney-based Digital Pacific has acquired Crucial in an agreement that will see the two companies merge, still trading separately under the Digital Pacific and Crucial brands. The acquisition brings together two customer-focused, high performance hosting companies, generating significant benefits for the customers of both businesses.

Digital Pacific Founder and CEO, Andrew Koloadin, said the announcement is great news for the Australian

hosting market. “Our team is very excited for the two businesses to come together. Our stories are quite similar, both starting in small Bondi apartments over 12 years ago growing to the established brands we are today. This has fostered very similar, customer-focused cultures at both organisations.”

Both businesses entered the Australian market at similar times, starting with a few servers in their bedrooms. Now the two businesses combined with 70 employees have many years of experience and strong leadership teams firmly establishing themselves as leading service providers in the Australian hosting market. The two businesses, under the Digital Pacific leadership plan to continue to grow within the Australian hosting market.

CEO of Crucial, David Murray, said he is looking forward to joining the Digital Pacific team. “Digital Pacific is one of the oldest and most respected hosting companies in Australia. The standard its team sets for the community is exceptional, and the Crucial team has a similar culture and ethos.  I am looking forward to our teams combining. It will present a great opportunity for our customers with additional resources, fantastic support and high performance infrastructure.”

Andrew advised there are no planned changes to operations and both businesses will continue to operate without disruption to both Crucial and Digital Pacific customers.

About Digital Pacific

Digital Pacific is an Australian owned provider of quality web hosting solutions for individuals, small to medium-sized businesses and corporations. One of the only hosting companies in Australia that provides true 24/7 Australian based support, their business model is focused on reliability and trust, which they believe is attributed to their success over the past decade. Digital Pacific continues to grow towards being the market leader in Australia.

About Crucial


Crucial is one of Australia’s leading web hosting and domain companies.  With a proven track record over 12 years of experience, Crucial has helped Australian small businesses succeed online through innovative hosting products and exceptional customer support. Crucial is led by an ambitious team, who continually strive towards setting new benchmarks in service excellence and quality within the hosting industry. This excellence has been recognised with multiple awards, including CRN Fast 50, Anthill Smart 50, BRW Fast 100 and Deloitte Technology Fast 50.

Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

Interested in offering staff a stake in your business?
Get your free ESS guide.