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How To Maximise The Value Of Your Business & Successful Exit

Succession and Exit

How To Maximise The Value Of Your Business & Successful Exit

By , February 13, 2015
succession boardroom

64% of business owners would seriously consider selling their business if they were approached, with 33% of owners relying solely on the sale of their business to fund their retirement.  Yet research suggests that the majority of owners do not have a strategy on how to sell their business. Craig West details several key internal and external factors that need to be considered when selling a business. The internal aspects; size, business model, revenue, sales/marketing, systems, employee and corporate governance, all ensure the business is attractive to potential buyers. The external aspects; finding a strategic buyer, creating a well prepared IM, adequate tax planning, Due Dilligence, proper negotiations, legal agreements and finding the best advice, all ensure that when you sell your own business  – it is a successful sale.

maximise the value of business article February 2015 Business Succession and Exit Plan maximise the value of business MGI Australian Family and Private Business Survey Highlights
Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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