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Amreeta Abbott joins Succession Plus

Succession Planning

Amreeta Abbott joins Succession Plus

By , September 24, 2020
A picture of leader presentation in front of coworker and partner

Succession Plus is pleased to announce that Amreeta Abbott, a founder of NowInfinity (which sold earlier this year to Class for $25mil) has joined Succession Plus as a shareholder and board member. Her expertise and experience in fintech success and scaling professional service businesses will be invaluable. Further, having been through a very successful exit, Amreeta has first hand knowledge of the trials and tribulations and the detailed preparation involved to maximise business value and successfully exit. Amreeta on announcing her decision stated, “Craig West and the Succession Plus team have built a process specifically focused on helping business owners maximise their value and having just completed an exit, I can see the importance for Australian business owners in getting this right. The baby boomer generation represents the largest transfer of wealth in history and getting that right has a critical impact on people’s lives and the wider economy. I am now focused on building out the tech platform to make the process more widely available.“

Vitalii Symon, a co-Founder and the former CTO of NowInfinity will be joining the IT team of Succession Plus to bring efficiency via software, empower the Succession Plus global team with cutting-edge cloud components, including Microsoft, Xero, and other world class technology stacks and ecosystems.

Craig West, CEO of Succession Plus, explained the strategy to bring Amreeta on board as a key part of the businesses growth phase: “ I have known Amreeta for over 15 years and watched NowInfinity grow and develop into a highly valuable, scale business. The experience and knowledge that Amreeta brings to the table is substantial and just what we need to take our business to the next level of growth. We are part way thru a major software build to scale our offering to the market and her experience and personal network will add substantial value to that process.”

Succession Plus is Australia’s largest Business Succession and Exit planning advisory firm with offices in all capital cities, as well as NZ and the UK. They have seen a substantial increase in interest in Employee Share Ownership Plans thru COVID and grew 40% in the last 12 months.

Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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