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Succession Planning – The What, Why, When and How

Business Owners

Succession Planning – The What, Why, When and How

By , January 2, 2020
Strategy-Takes-Time (2)

Succession planning was never heard of 10 years ago. However, business owners now understand that business succession planning is a significant aspect of a successful enterprise.

Steven Covey’s habit number two is Begin with the End in Mind.  Covey says ‘if you want to have a successful enterprise, you clearly define what you’re trying to accomplish. The extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise.’

What is Strategic Succession Planning?

Strategic succession planning covers all aspects of the business, but importantly focuses all attention on the end outcome:

  • What are we actually trying to build within our business?
  • Is it something to fund our retirement?
  • List on a stock market?
  • Raise further capital and grow?
  • Pass on the members of the family?

Strategic succession planning means we have a detailed and documented plan covering every aspect of our business that continually moves us closer to our ultimate exit outcome. Most business owners are so caught up in running the business at a day to day level they do not have time, effort and attention focused on the end outcome.


Why Strategic Succession Planning?

In UK many business exits are currently a failure i.e. bankruptcy, liquidation, death or serious illness, divorce or simply walking away and closing the doors. This is largely because no succession planning has been undertaken by the business owner.

Family businesses are expected to change ownership and control over the next decade.  Some are sure that the successor will be a family member, yet over 60% do not have a succession plan. Most people go into business not only to earn income but also to build the value of their equity and to sell – the statistics tell us the majority do not get to that point.


When is Succession Planning needed?

Strategic planning is all about time – the simplest analogy is to ask whether you would consider approaching an estate agent today with a view to selling your property this Saturday – most estate agents could actually achieve this but the price they achieve will not be the real value of the property. Most businesses typically require a minimum of five years to maximise the value and prepare themselves to extract that value successfully.

Our Succession planning process?

Our 21 step process begins with simply reviewing the position today .  By undertaking due diligence, benchmarking, structural review and valuation we can determine what exists in the business today.  We can then see where there are opportunities and challenges which may affect the ultimate exit strategy. On most occasions business owners do not have an exit strategy and are not aware of all the options.

Our strategic planning process identifies which option/s is most suitable and what we need to do to maximise the opportunity. In many cases there are several areas within the business, both financial and non-financial that need to be addressed prior to any exit plan being implemented.

We have had considerable success with implementing a management buy in – where key people within the business are retained and incentivised with a vehicle in place such as a variety of employee ownership options.  The right plans operates over a longer period and add the benefit of attracting, retaining and motivating key staff within the business who now have a vested financial interest in maximising the value (as does the owner).

This may not be suitable for all business owners but has had considerable success with some of our clients.

In all cases business owners must be prepared to make every decision considering whether it brings them closer to or further away from the ultimate exit strategy – i.e. begin with the end in mind.  Investing the time to develop a strategic succession plan is one of the most important financial decisions business owner may ever make.

Without one the value in the business will retire when you do !

Darryl Bates-Brownsword

Darryl Bates-Brownsword

CEO | Succession Plus UK

Darryl is a dynamic, driven Business Mentor and Coach with over 20 years of experience and passion for creating successful outcomes for founder-led businesses. He is a great connector, team builder, problem solver, and inspirer – showing the way through complexity to simplicity.

He has built 2 international multi-million turnover businesses; one now operating in 16 countries. His quick and analytical approach cuts through to the core issues quickly and identifying the context. He challenges the status quo and gets consistent, repeatable and reliable business results.

Originating in Australia, Darryl’s first career was as an Engineer in the Power Industry. Building businesses bought him to the UK in 2003 where he quickly developed a reputation for combining systems thinking with great creativity to get results in challenging situations.

A keen competitive cyclist, he also has a B Eng (Mech) Engineering and an MBA.