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Ash Johnson of Joluco on Using an ESOP as an Exit Strategy


Ash Johnson of Joluco on Using an ESOP as an Exit Strategy

By , June 8, 2021
Ash Johnson

Former Antarctic explorer and Geographical researcher turned VP of Sales of Geo-Science software company Geosoft, Ash Johnson joins this weeks episode. After Geosoft was sold in 2018, Ash founded his own company, Joluco, which provides management consulting to software and technology companies looking to expand.

Ash discusses the process of how Geosoft became Employee Owned, how the culture of the business changed, and how it acted as a tool to secure the alignment of employees to the direction that the organisation was headed.The ESOP perspective not only motivated employees to work harder and more efficiently, but also consistently intrigued potential employees. The Employee Ownership aspect provided understanding for the type of company  and work environment, allowing candidates to understand the community, and spoke volumes to the culture of the organisation and engaging a higher quality of staff to be attracted.


 View Ash’s Linkedin Profile


Darryl Bates-Brownsword

Darryl Bates-Brownsword

CEO | Succession Plus UK

Darryl is a dynamic, driven Business Mentor and Coach with over 20 years of experience and passion for creating successful outcomes for founder-led businesses. He is a great connector, team builder, problem solver, and inspirer – showing the way through complexity to simplicity.

He has built 2 international multi-million turnover businesses; one now operating in 16 countries. His quick and analytical approach cuts through to the core issues quickly and identifying the context. He challenges the status quo and gets consistent, repeatable and reliable business results.

Originating in Australia, Darryl’s first career was as an Engineer in the Power Industry. Building businesses bought him to the UK in 2003 where he quickly developed a reputation for combining systems thinking with great creativity to get results in challenging situations.

A keen competitive cyclist, he also has a B Eng (Mech) Engineering and an MBA.