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Exit Strategies: Leveraging PR to Build Value and Competitive Tension with Jamie Brownlee


Exit Strategies: Leveraging PR to Build Value and Competitive Tension with Jamie Brownlee

By , May 5, 2023

In this episode, Darryl sat down with Jamie Brownlee, Director at Greentarget and an expert in corporate public relations with a focus on financial services, professional services, and consumer sectors. Jamie shared his insights and experiences in advising global financial services companies of all sizes in building and protecting their brands through PR.

They delved into the topic of PR and its importance for firms looking to exit, as Jamie sheds light on why a strong PR strategy is crucial during this time. He also addressed the common misconception among firms about the role of PR in boosting their credibility.

They also explored the right time for firms to go on the offensive with PR and how social media can be leveraged for effective communications. Jamie also highlighted the significance of protecting a brand’s image in anticipation of an exit, particularly during times of crisis.

Finally, they discussed the different media channels that could be most effective in building a brand and how firms can take advantage of these opportunities.

Listen to this insightful conversation with Jamie, as we unravel the intricacies of PR and its importance in the corporate world.

For more on this topic and perspective, check out this episode on Succession Plus Youtube Channel and Exit Insights Spotify.


 View jamie’s Linkedin Profile

Darryl Bates-Brownsword

Darryl Bates-Brownsword

CEO | Succession Plus UK

Darryl is a dynamic, driven Business Mentor and Coach with over 20 years of experience and passion for creating successful outcomes for founder-led businesses. He is a great connector, team builder, problem solver, and inspirer – showing the way through complexity to simplicity.

He has built 2 international multi-million turnover businesses; one now operating in 16 countries. His quick and analytical approach cuts through to the core issues quickly and identifying the context. He challenges the status quo and gets consistent, repeatable and reliable business results.

Originating in Australia, Darryl’s first career was as an Engineer in the Power Industry. Building businesses bought him to the UK in 2003 where he quickly developed a reputation for combining systems thinking with great creativity to get results in challenging situations.

A keen competitive cyclist, he also has a B Eng (Mech) Engineering and an MBA.