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Integrating Your Personal Finance Strategy with Your Business


Integrating Your Personal Finance Strategy with Your Business

By , March 8, 2021
Alex Lee

Alex Lee is Co-founder and Managing Partner of financial advice firm Thornton + Lee, acting as an experienced financial advisor. He specialises working with clients who need assistance with their personal finance strategy, mainly those seeking a strategic partner that offers highly personal service built on a meaningful long-term relationship. Originating from an accounting background, Alex describes his career path to financial advisor as accidental. His grad program involved placement in financial services, and this exposure to the financial environment was when the future and planning ahead aspect of his role gained his attention.

Alex also has extensive experience with Employee Share Plans, primarily the tax sector. He sustains that the key to ESOPs is education, making sure his clients are fully aware of all the consequences and options involved. Alex references in regard to ESOPs, knowing the tax consequences is essential to allow appropriate planning and management of cash flow. Once this understanding is clear, he works through options with his clients; may this be holding the ESOP in your own name, transferring to a partner’s name, or to another structure so it is more tax effective in the future. His clients are made aware of the importance of these decisions up front, as a tax structure that you can control and have flexibility with is crucial. Moreover, most employees don’t have necessary financial taxation knowledge to make such decisions without good advice, which is what makes Alex’s role so vital.


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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.