Founder and Managing Director of Price Maker Mark Peacock, known as “The Pricing Coach” joins this week’s episode. Mark helps businesses identify the right pricing strategy, crediting pricing as the most important, and often overlooked part of any business. His expertise lies in helping SMEs increase business value through smarter pricing strategies which are often disregarded – even though this is the one key variable which dictates your profit.
After a varied and extensive 25-year corporate career, Mark launched Price Maker when he identified a gap in the market for pricing advice exclusively focused on SMEs. Mark advocates pricing as one of the most important levers that any business can pull in terms of revenue growth and success.