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The Potential of Employee Ownership Trusts with Simon Morton


The Potential of Employee Ownership Trusts with Simon Morton

By , February 10, 2023



Are you wondering how to unlock the advantages of an Employee Ownership Trust (EOT)? Simon Morton, founder of Eyeful Presentations, will show you the exact steps he took to build his management team and exit on his terms. Simon recently sold the business to an EOT, and in this episode, he will outline the exact process he used to make it happen. Simon will explain why he decided to go down the EOT route and how it was the best option for his business. He’ll also explore the other two options he considered – a trade sale and a management buyout – and provide insight into why he ultimately chose the EOT. Finally, Simon will provide advice on how to get the most out of an EOT and how to ensure a successful transition. So if you’re looking to maximize the value of your business when you exit, stay tuned to learn more about the benefits of an Employee Ownership Trust.

In this episode, you will learn the following:

1. How did Simon Morton transition away from his business while still supporting the employees?

2. What is an Employee Ownership Trust and how did it work for Eyeful?

3. How did Simon Morton and his leadership team decide which of the three options to pursue?

Watch the episode here:

For more on this topic and perspective, check out this episode on Succession Plus Youtube Channel, Exit Insights Spotify, and Exit Insights Apple Podcast.


 View simon’s Linkedin Profile


If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights.


Darryl Bates-Brownsword

Darryl Bates-Brownsword

CEO | Succession Plus UK

Darryl is a dynamic, driven Business Mentor and Coach with over 20 years of experience and passion for creating successful outcomes for founder-led businesses. He is a great connector, team builder, problem solver, and inspirer – showing the way through complexity to simplicity.

He has built 2 international multi-million turnover businesses; one now operating in 16 countries. His quick and analytical approach cuts through to the core issues quickly and identifying the context. He challenges the status quo and gets consistent, repeatable and reliable business results.

Originating in Australia, Darryl’s first career was as an Engineer in the Power Industry. Building businesses bought him to the UK in 2003 where he quickly developed a reputation for combining systems thinking with great creativity to get results in challenging situations.

A keen competitive cyclist, he also has a B Eng (Mech) Engineering and an MBA.