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Employee Ownership as A Marketing and Growth Strategy


Employee Ownership as A Marketing and Growth Strategy

By , June 25, 2020
Thomas Dudley

Thomas Dudley, a passionate advocate for employee-owned businesses, shares how he creates national recognition for employee ownership and support the businesses that implement it through Certified EO, a certification program in the United States for employee-owned companies he co-founded in September 2017. In this episode, Thomas also shares why business owners should start thinking about their succession in the early stages of their business and explore the use of employee share ownership as part of this strategy.

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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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