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Business Valuation – It all begins with Insights


Business Valuation – It all begins with Insights

By , August 14, 2020
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Business Valuation is often described as “more art than science”, but it doesn’t need to be. Completing a business valuation is essentially answering two key questions – what return can I get from my investment and how risky is it?

While some business owners go into business seeking an income or wage, most go with the expectation to build up their business’ value over a period of time and extract that value when they exit. However, very few business owners know the actual value of their business and more importantly how that value is really determined. This is a key aspect of exit planning – what are the key value drivers of your business?

What the webinar addresses:

  • Key concepts and valuation methods
  • Risk and return

What you can expect to learn:

  • How to conduct reverse due diligence – a thorough analysis from a buyer’s perspective
  • How to identify gaps that may prevent a business owner from maximising return


Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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