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Certified Employee-Owned – A New Way to See Employee Ownership


Certified Employee-Owned – A New Way to See Employee Ownership

By , August 27, 2020
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About this webinar:

Certified Employee-Owned is a unique marketing model to brand your company as employee-owned. Research in the U.S. has shown that customers are more inclined to purchase from employee-owned businesses and that employee-owned businesses can attract higher prices when branded when employee-owned.

Certified Employee-Owned was founded by Thomas Dudley in the United States, and we now have a licence to distribute it in Australia.

What Will You Get from this Webinar?

  • Information about Certified Employee-Owned
  • How to be Certified Employee-Owned
  • How being Certified Employee-Owned attracts customers and improves your business
Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.

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