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Employee Ownership as A Marketing and Growth Strategy

Podcasts

Employee Ownership as A Marketing and Growth Strategy

By , June 25, 2020
Thomas Dudley

Thomas Dudley, a passionate advocate for employee-owned businesses, shares how he creates national recognition for employee ownership and support the businesses that implement it through Certified EO, a certification program in the United States for employee-owned companies he co-founded in September 2017. In this episode, Thomas also shares why business owners should start thinking about their succession in the early stages of their business and explore the use of employee share ownership as part of this strategy.

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Craig West

Dr Craig West

Founder & Chairman | Succession Plus

Dr Craig West is a strategic accountant who has over 20 years of experience advising business owners.

With a background as an accountant in practice and two master’s degrees, Craig formed a strong view that the majority of business owners (and often their advisers) were unprepared and unaware of the steps required to prepare for exit. He then designed and documented a unique 21-Step Business Succession and Exit Planning process to assist owners and their advisers in navigating this process.

Craig now acts as a strategic business and financial mentor for mid-market business owners. Craig has written four critically acclaimed books educating business owners on employee incentives, succession planning, asset protection, and exit strategies. Additionally, he has completed doctoral research on Employee Share Ownership Plans (ESOPs) for succession.

Craig is a Member of the Forbes Business Council where he leverages his extensive experience to contribute valuable insights on helping business leaders navigate the complexities of growing and exiting their businesses.

In April 2024, the Exit Planning Institute admitted Craig to the International Exit Planning Circle of Excellence.