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Certified Employee-Owned – A New Way to See Employee Ownership

Employee Ownership

Certified Employee-Owned – A New Way to See Employee Ownership

By , August 27, 2020
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About this webinar:

Certified Employee-Owned is a unique marketing model to brand your company as employee-owned. Research in the U.S. has shown that customers are more inclined to purchase from employee-owned businesses and that employee-owned businesses can attract higher prices when branded when employee-owned.

Certified Employee-Owned was founded by Thomas Dudley in the United States, and we now have a licence to distribute it in Australia.

What Will You Get from this Webinar?

  • Information about Certified Employee-Owned
  • How to be Certified Employee-Owned
  • How being Certified Employee-Owned attracts customers and improves your business
Craig West

Dr Craig West

Founder & Chairman | Succession Plus

Dr Craig West is a strategic accountant who has over 20 years of experience advising business owners.

With a background as an accountant in practice and two master’s degrees, Craig formed a strong view that the majority of business owners (and often their advisers) were unprepared and unaware of the steps required to prepare for exit. He then designed and documented a unique 21-Step Business Succession and Exit Planning process to assist owners and their advisers in navigating this process.

Craig now acts as a strategic business and financial mentor for mid-market business owners. Craig has written four critically acclaimed books educating business owners on employee incentives, succession planning, asset protection, and exit strategies. Additionally, he has completed doctoral research on Employee Share Ownership Plans (ESOPs) for succession.

Craig is a Member of the Forbes Business Council where he leverages his extensive experience to contribute valuable insights on helping business leaders navigate the complexities of growing and exiting their businesses.

In April 2024, the Exit Planning Institute admitted Craig to the International Exit Planning Circle of Excellence.

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